How Getting Tipsy May Inspire Creativity

A new study finds that men who got moderately drunk on vodka cranberries did better on tests of inspired thinking. 

ALBERTO RUGGIERI / GETTY IMAGES

A recent study published in Consciousness and Cognition explored the effects of moderate drunkenness on people’s creativity, as measured by the commonly used “Remote Associates Test.” The word-association task involves identifying the one word that frequently occurs in tandem with three seemingly unrelated words. For example, the common word linking arm, tar and peach would be pit, which often follows each of the three trigger words.

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