The Makings of a Great Start-up Name

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What you call a new venture can very well turn out to be one of the most important decisions you will make in the early days of a company. The business name will dictate which Web domain you can register, your trademark, and how people identify what you do.┬áSo while the R.E.M. approach might work on the rare occasion–the band reportedly opened a dictionary and picked the name at random–you’re better off giving the name due diligence. Here are six things to keep in mind. Via Inc.com