The Makings of a Great Start-up Name

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What you call a new venture can very well turn out to be one of the most important decisions you will make in the early days of a company. The business name will dictate which Web domain you can register, your trademark, and how people identify what you do. So while the R.E.M. approach might work on the rare occasion–the band reportedly opened a dictionary and picked the name at random–you’re better off giving the name due diligence. Here are six things to keep in mind. Via Inc.com